tag:blogger.com,1999:blog-8504811174838510506.post7063076920402656883..comments2024-03-26T05:19:02.375-04:00Comments on @LawyeronWheels: NewsworthyRStrzalhttp://www.blogger.com/profile/00397163144935580422noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8504811174838510506.post-41382607283412939322014-01-22T06:15:57.363-05:002014-01-22T06:15:57.363-05:00You need to create a newsworthy event. Conflict is...You need to create a newsworthy event. Conflict is what makes it so. You need activists to organize your groups-doing-good-works for protests against a common "enemy" (sidewalk accessibilty or transit improvements are good rallying points). The media needs be alerted a head of time that there is "going to be a show" down at city hall, a board meeting. Get your affected folks out in force. Nothing turns heads like 100 wheelchairs showing up to testify with passion to the city hall about how bad the sidewalk accessibility is. Make sure the media has sufficient notice so they have plenty of time to get there. (Groundwork for media includes getting to know someone within each media outlet that you can count on to have their ear when you need it). AFTER the newsworthy event comes the followups and the human interest stories. <br /><br />Remember, the general public doesn't wanna know that there is a 30% chance they will join our ranks before they ever get a chances to retire so they don't wanna hear about daily struggles to overcome. The publice is invincible, don't you know, they don't want any reminders? The public also likes stories about David battling Goliath. The show is fun and you get to root for the underdog. You gotta show the public "bread and circuses" to slide the messages and information about other-ableness in there while the general public are not looking. Anonymoushttps://www.blogger.com/profile/15063430462980146126noreply@blogger.com